Fight Milk | Brand Redesign & Art Direction
A reimagining of the cult-favorite fictional beverage from It's Always Sunny in Philadelphia, transforming its absurd, over-the-top identity into a bold, irreverent visual brand. The redesign explores packaging, typography, and brand identity while preserving the product's intentionally ridiculous personality. The project blends comedic storytelling with graphic design to create a distinctive look that feels both outrageous and commercially recognizable.
Collegiate Apparel & Brand Design
Designed custom T-shirt graphics and collegiate apparel for SEC athletic programs and a diverse range of brands. Translated team identities, mascots, color palettes, and brand guidelines into bold, production-ready designs for apparel and promotional merchandise. Collaborated with sales representatives and clients to develop creative concepts, refine artwork, and prepare screen-print separations using Adobe Illustrator and Photoshop.
Logo Design & Brand Identity | SHAXARTS
Created custom logo designs and visual identities for a diverse range of clients, including podcast creators, YouTubers, entrepreneurs, and businesses. Developed original concepts tailored to each client's personality, audience, and brand vision, balancing creative expression with versatility and recognition across digital platforms, social media, and promotional materials.
Packaging Design & Product Mockups
Created eye-catching packaging designs and product mockups using bold typography, cohesive branding, and thoughtful layouts to bring product concepts to life.
