Fight Milk
Rebranding
Fight Milk | Brand Redesign & Art Direction
A reimagining of the cult-favorite fictional beverage from It's Always Sunny in Philadelphia, transforming its absurd, over-the-top identity into a bold, irreverent visual brand. The redesign explores packaging, typography, and brand identity while preserving the product's intentionally ridiculous personality. The project blends comedic storytelling with graphic design to create a distinctive look that feels both outrageous and commercially recognizable.
Collection of logos, package designs, t-shirt designs etc.
